Watcher posted in the forums today about some of the changes they're planning in Warlords of Draenor. Here are some excerpts:
...Since the introduction of the guild system in Cataclysm, the nature of guild leveling and guild perks has shifted from being a reward for dedication and collective effort, to effectively being a penalty and barrier to entry for new guilds. We've made it easier to level guilds over the years, allowing low-level quests to count fully towards guild experience, and removing weekly caps on progress. That helps ease the barriers, but it's more of a band-aid than a true solution to the underlying problem.
Our current plan for Warlords is to effectively remove guild leveling (you could also think of it as "all guilds are automatically level 25")... Many perks can just be rolled into default behaviors, since a majority of players already had them and the world was designed and tuned around their existence... For most players, who are in max-level guilds, nothing should perceptibly change....we're keeping conveniences like faster mount speed, instant guild mail, Mass Resurrection, etc., as exclusive benefits to all guilded players. The guild achievement system, and unlocked items and other benefits through completion of guild achievements, will remain as-is. We'd like to emphasize that system a bit more as a yardstick for collective accomplishment...
The Cash Flow perk is obviously popular, though in most guilds it actually contributes less gold to the guild bank than something like Guild Challenges, since it only applies to looted coins. However, it also fuels some degenerate player behavior: if you've made an alt lately, you've probably noticed that you can't go more than a minute or two without receiving a guild invite - typically from "leaders" who are looking to recruit armies of often-unwitting players to both level guilds for later sale, and to increase the amount of Cash Flow gold that is siphoned into coffers to which only they have access. It can be a meaningful amount of gold for one player's pockets, but for something like a raiding guild, Cash Flow gold barely makes a dent in something like total repair costs. We're removing the Cash Flow perk in Warlords.
We do recognize that it's essential for guilds to have ways of financing their costs, and we will offer alternative, and more lucrative, options for doing so in Warlords (for example, bringing back some Bind on Equip epic drops in raids).
I actually really like this change and hope they all get implemented. I've written before about how bad some GMs can be as they use the money generated by cash flow and keep all the gold for themselves as they're using the people in the guild as a guild farm, and that exploit really annoyed the hell out of me. You should be looking after your guild members! And I've seen having an alts guild and trying to level it up when there is only one or two people in it can be annoying. This change will be great for those people. However the loss of cash flow may be a problem for them - but if it's that small a guild (ie less then 5 people) then really, generating gold for the guild is a bit moot in my opinion as their personal AH or service sales and questing will be what was going to pay for that anyway, and the cash flow would really be very little! Hopefully scenarios will continue to contribute money because that would be a source of income for those small guilds.
And the return of the sellable BoEs will be awesome for generating guild gold. At the moment doing the dungeon and raid things has been helping a lot, especially at this time when people have been levelling a lot of alts and I've noticed the guild coffers have been quite steady despite some big repair bills on our new boss attempts. But you know what this means - I have to spend time on AH selling all that CRAP?? I think it's time for some new officers in WoD! So... my dear Frostwolves, reading this, anyone interested? I think we have room for 2-3 new officers in WoD! And one of them will be dumped with guild banker!